Launching a new product or service isn’t what it used to be. New tactics are required to get the notice you deserve. So here are some steps for a successful launch in these fickle times: Start early. Get a head start and begin preparing long before you plan to launch. A rolling launch is a great way to keep the conversation going. Start your outreach activities 6-8 weeks before the official launch date and then keep the news going up to, and beyond the official launch date. T