The tactics involved in digital public relations are relatively similar to those of traditional. Building relationships and securing placements are at the forefront of this digital arm, however, digital PR has the added benefit of impacting SEO and link building across the web. These measurable, digital tactics provide tangible results and insight.
Another key differentiator of digital PR is to build connections with bloggers and influencers, who are key players in the digital space. These digital influencers often have just as much authority, if not greater reach, than traditional figures, and come with an extremely loyal following.
Similar to traditional publicists, digital PR specialists will often work with bloggers in a given industry or location who they work with regularly and will share their content often. The goal is to impact websites and social media properties. Digital platforms have a short-lead time and a pick up may result in a same day placement, or at most, in a few weeks