TESTIMONIAL

"... Now people understand what we do and that's not easy! He brought our people together and harnessed their ideas, energy and brilliance, to communicate a message!"

- Private Equity Advisor for QuantumEntanglementComputing

"... His branding recommendations rocketed our growth. There are people you meet in business whom you find that you want to work with whenever you can. His knowledge of information marketing and positioning is exceptional. When you work with somebody, and you respect their professional knowledge and judgment, you want to work with them again and again, this is Tom.

- President (retired) for SwissRe Division

"... I consider Tom an invaluable resource that would be irreplaceable, even with a full plate, Tom never ceases to offer his expertise on additional marketing efforts within the organization - a true team player. 

- Vice President for Xandros Corporation

ABOUT

Hello!

 

DigitalLevers is an award-winning marketing and sales shop, built for the now, our work encompasses brand identity, partner development, graphics, product packaging, marketing services, digital storytelling, and digital promotion.

 

Founded by Tom Levers, our structure is unique. We are one of the few technology-savvy digital studios where the owner of the business is the creator, and understands the mar-tech foundation of the work and serves as the primary contact for every client. This reflects our conviction that for a brand to be truly effective, the originator must fully understand how your business works and what your customers want.

 

Why DigitalLevers?

The only constant is change itself. That’s never been more apparent than in today’s digital world, where the amount of digital communications we generate grows exponentially, with our use of phones (computers in our hands) marketing with technology is often the most critical part of an effective business outreach plan to grow your business.

 

DigitalLevers is an ongoing effort to merge traditional marketing approaches with today's digital world for better growth of your business. Our BREAKTHROUGH capability is a new engagement approach that uses Digital Marketing tools and tactics to improve your business growth without looking and acting over technical.

 

This new approach to branding tells your story clearly and cost-effectively, with greater targeted control to find and promote your capabilities to only the customers you want.

 DigitalMarketing and DigitalLevers?

There’s often confusion about terminologies in the marketing and the digital tools and platform world.

 

'Search Marketing', ‘Web Marketing’, ‘Online Marketing’, ‘Internet Marketing’, ’Digital Marketing’, ... 

These terms and more are often used interchangeably and result in the disorientation of your marketing needs. What often is confusing is that the lack of clarity of when and why each tool in the technology toolbox of marketing tactics is used.

This is a New Normal! 

The umbrella term is ‘Digital Marketing’, which includes digital devices, channels, and platforms that would help promote the exact marketing message are available. There are multiple and useful marketing tactics and techniques creating a broader marketing capability. In reality, anything with a digital foundation is akin to digital marketing, especially when strategies are aplenty, like video marketing, mobile marketing (text campaigns), games, advertisements, email, search, content marketing and more.

All roads start with your Web Site and its design that includes Marketing Objectives.

Services like lead generation and the digital platforms that create leads, surely help you find and attract qualified leads for specified services to help your business flourish. There are plenty of businesses that can’t afford much on initiatives to provide very little return on investment (ROI). If you are enthusiastic to begin small with a bare minimum budget, you can think of using platforms like social media, blogging, videos and search engines to catapult your business endeavor and present the message before the public.

Digital Marketing has a wider scope with several tactics, mediums, and platforms; all under the same roof. 

Where should you think of investing?

Investment plans are largely dependent upon the exact needs and feasibility. Once you know what you need and how much you are ready to spend, your decision making would not be influenced by others.

How does a well-designed and managed website play a big role in marketing?

A survey has revealed that in a time span of 15 minutes, 66% of the population would choose to see a beautiful, aesthetically done website with all the necessary information rather than a plain and simple approach. This first impression certainly goes a long way.

Bottom line

Your Digital Marketing development are similar to a digital face for the business you intend to grow. There is immense competition in the market and you can‘t afford to lose out in the crowd. The foundation is clarity of message in your DigitalMarketing toolbox, if you have this go for it.

We can support your business purpose and intent to be clear with the best marketing approaches and technology tactics.

 

 

 

Get a Free Assessment 


- DELIVER  marketing and sales imagination to energize the future.


- DISRUPT  the product category to create moments of transformation.


- CONNECT  with your product and service relevance to build engaging experiences that drive the customer decision journey.

A LITTLE BACKROUND

Tom Levers earned his BA in management from Pace University. He then became a Product Manager at Kraft Foods. He utilized their great benefits while working to graduate with honors from Fairleigh Dickinson University with an MBA in Marketing.

 

With a remarkable marketing market IBM, Dell, and HP software partner companies that ranged from Retail Furniture Stores to Process Oil Refineries. Tom was enticed by the growing computer industry to apply his Marketing Product Management skills to over 50 vertical

 

Developing a strong knowledge of the tech business, Tom started Promark Software Testing (the leader in Y2K software) and sold it to Compuware.  Similarly, Tom was recruited to start a product and management consulting services business at Tech Mahindra/Satyam. The result was a global solution to the largest enterprises, such as Caterpillar, General Electric, and Amazon, to implement the Six Sigma methodology across their organizations.

 

At Business Layers, a Canaan Partners venture company, Tom built a partner initiative that was key to its' sale to Computer Associates/Broadcom. At Xandros, he pioneered digital marketing and implemented marketing systems for both the Linux Operating System and Microsoft System Center software markets. 

 

As the owner of ProfitOutDo, this Software-as-a-Service Artificial Intelligence Pricing Analytics start-up was targeted for major Gas Pricing/Convenience Retail  Stores for its retail gasoline pricing. 

 

Presently, DigitalLevers supports a range of small and large organizations, businesses, and technology start-ups, including the newest area of venture-backed hardware/services in the category of  Quantum Computing.

 

Tom was a pilot before he had a driver's license, has played jazz drums in clubs throughout New York City, has three grown children, and supports The Taproot Foundation offering his Pro Bono Services as one of a dynamic team of professionals working for a wide range of nonprofits.