Improve your sales funnel
Create a lead-scoring system... prioritize your leads and focus your sales efforts on the ones that are most likely to close.
Automate the sales funnel... such as using email marketing, chatbots, and marketing automation.
Leverage word-of-mouth referrals... make it easy for your customers to refer their friends and colleagues.
Segment your channel strategy based on contract size...tailor your outreach and marketing efforts to each segment.
Capitalize on insights from customer usage... the more you know about your customers' product use ... the better you can tailor your sales and marketing efforts to their needs.