Mobile Optimization is critical . Here 's why:
-People in 2018 will use their smartphones more for reading emails more than any other device.
-Consumers are more likely to recommend and buy from the business that has a better mobile experience.
-9 OUT OF 10 CONSUMERS GLOBALLY WANT TO MESSAGE WITH BRANDS
Create a sense of urgency and immediacy that email can’t provide with text and picture message-based offers. (Twillo 2017)
-By 2019, mobile advertising is expected to represent 72% of all U.S. digital ad spending. (MarketingLand 2016)
-70% of people report disliking mobile ads. (HubSpot 2017)
-By 2018, American adults are expected to spend on average 3 hours and 23 minutes on non-voice mobile media. (eMarketer 2017)
-48% of consumers start mobile research with a search engine - but 33% go directly to the site they want. (Smart Insights 2017)
-Google drives 96% of mobile search traffic, followed by Yahoo at 2% and Bing at 1%. (NetMarketShare)
-80% of social media time is on a mobile device. (comScore 2016)
-71% of marketers believe mobile marketing is core to their business. (Salesforce 2015)
-Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s website instead. (McKinsey & Company)
-Mobile email opens have grown by 180% in the last three years.(Email Monday 2017).
-27. 57% of users say they won’t recommend a business with a poorly designed mobile site. (CMS Report 2017)
-88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours. (Nectaty 2017)