
Digital Levers

Today's digital marketing demands require embracing new tech and innovation such as programmatic marketing (PPC, etc.) requiring manual intervention to find the right parameters, SEM analytics needing knowledgeable interpretation, location-based promotions needing the right offer at the right time, and video marketing requiring a solid understanding of the audience.
Social and video marketing, analytics, organic SEO, ads, programmatic marketing, in-store mobile offers, content marketing and other digital techniques are all changing the profession, but the basis for long-term success is unchanged: Human marketers must be determined to adapt.
1.An experienced digital marketer,
2. with a technology foundation,
3. who is willing to experiment, change gears and,
4. pragmatically defy convention,
5. to create great digital moments.