Today's digital marketing demands require embracing new tech and innovation such as programmatic marketing (PPC, etc.) requiring manual intervention to find the right parameters, SEM analytics needing knowledgeable interpretation, location-based promotions needing the right offer at the right time, and video marketing requiring a solid understanding of the audience.

 

Social and video marketing, analytics, organic SEO,  ads, programmatic marketing, in-store mobile offers, content marketing and other digital techniques are all changing the profession, but the basis for long-term success is unchanged: Human marketers must be determined to adapt.

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 1.An experienced digital marketer,

 2. with a technology foundation,

 3. who is willing to experiment, change gears and,

 4. pragmatically defy convention,

 5. to create great digital moments.