UX isn’t just about readability and webpage load speeds; it is also about creating memorable experiences that drive brand perception, recurring visits or purchases. UX also provides invaluable insights about what users do and about the psychology of the user, which leads to amazing marketing.
People say that UX has no common ground with marketing, that it only focuses on creating the best, most intuitive, flawless experience for the user. But great experiences always work towards some type of conversion.
Simply put, UX and Marketing need to co-exist. A website with good marketing and no UX is like serving microwave food at a five-star restaurant, while a website with good UX and no marketing is like a great restaurant with no customers, the bottom line is you need both!
Contact for an extremely "USER EXPERIENCED" discussion!