1. EVERY WEBSITE NEEDS VIDEO - In 2019, global consumer Internet video traffic accounts for 80% of all consumer Internet traffic. (SmallBizTrends)

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2. THE FIRST 10 SECONDS OF VIDEO ARE THE MOST IMPORTANT - In 2019 video length of time averaged 10 seconds on a website before visitors moved to another page. (2019 Forbes)

 

3. VIDEO MUST WORK WITHOUT SOUND - 85% of Facebook and Twitter video are watched without sound. (Digiday 2017)

 

4. DEMO YOUR PRODUCT AND SERVICE - 4 out of 5 consumers believe that demo videos are helpful. (Animoto 2017)

 

5. USE VIDEO ON YOUR TWITTER AND FACEBOOK ACCOUNTS - 82% of users watch video content on Twitter and Facebook. (Bloomberg 2017)

 

6. MAKE VIRAL MOBILE VIDEOS - 92% of mobile video consumers share videos with others. (Source: RendrFx)