Boosting Partner Success
IMPROVING CHANNEL PARTNER ENGAGEMENT
An online audiobook and podcast service allowing users to purchase and stream audiobooks and other spoken word content recognized they needed an improved channel incentive to provide relevant solutions for all roles that reward both sales and non-sales partner behaviours.
DigitalLevers recommended personalizing the channel partner program to help achieve gains in engagement, sales, support, and customer experience. We first identified their best partners. The SaaS company was interested in home-grown technology, inflexible processes and stand-alone incentive programs that were often confusing and difficult to drive engagement among different audiences. Not to mention all the administrative burden.
DigitalLevers client agreed that the answer is a single enterprise-class platform built to accommodate concurrent programs for sales and non-sales audiences.
This will increase performance and engagement for partner types, roles, incentives and go-to-market strategies with a responsive (and experienced) team ready to support.