Frequently Asked Questions

What Partner Services does DigitalLevers offer? We create a unique purpose-built approach for your Partner objectives. Built on lessons experienced, and best practices that have made successful Partner transformation. Our framework for SaaS Partner transformation and marketing strategy specifically considers the Partner portfolio and adapts to integrate with your sales and go-to-market strategies to reach your goals. We understand that no company can afford to hire an outside expert who has the illusion of one step forward, yet the result is two steps backward. The consequence is a safe approach to bring outside thinking to spark growth and avoid pitfalls that often inhibit progress. The result is you can safely scale faster – and begin realizing benefits sooner. What are the key elements that make a Partner Marketing Ecosystem effective? 1. Clear goals and objectives: The ecosystem must have clear goals and objectives that are aligned between the partners, which include a clear understanding of what each partner is expected to achieve. 2. Strong relationships: Strong relationships between partners are essential, as there must be trust and transparency for the ecosystem to work effectively. 3. Collaboration and communication: Effective communication is key to success, with regular meetings and opportunities for partners to collaborate on ideas and strategies. 4. Defined roles and responsibilities: Each partner should have clearly defined roles and responsibilities, which must be easily understood and agreed upon by all parties involved. 5. Metrics and KPIs: There must be clear metrics and KPIs established to measure the success of the ecosystem, with regular reviews to ensure that the ecosystem is meeting its goals and objectives. 6. Technology: A technology platform is important to enable partners to share data, information, and insights. This allows partners to leverage each other's capabilities and strengths to deliver better results collectively. We incorporate these key elements in our Partner Marketing Ecosystem approach to ensure that our clients' partnerships are effective, strategic, and results-driven. By building strong relationships with our clients, fostering open communication and collaboration, and implementing a technology platform that supports the ecosystem, our clients can achieve their business objectives. How can I measure the success of my Partner Marketing Ecosystem? Success can be measured through various key performance indicators (KPIs) such as Partner Page website traffic, conversion rates, click-through rates, bounce rates, and lead generation. Additionally, tracking metrics related to sales, revenue, and return on investment (ROI) can provide insights into the site's effectiveness. How can I ensure that my Partner Marketing complies with data privacy regulations, like GDPR and CCPA? To ensure compliance with data privacy regulations, you should communicate your data collection and usage practices to visitors through a privacy policy. Implement mechanisms for obtaining user consent for data collection, provide options for users to manage their data, and secure personal information appropriately. Regularly update your site's privacy practices to align with evolving regulations and standards. What is the role of social media integration in the Partner Ecosystem? Social media integration for Partner Marketing customer interaction enables you to build a community, gather feedback, and promote your products or services through social networks. Can a Partner Marketing Ecosystem benefit a small business, or is it primarily for larger companies? Partner Marketing capabilities can benefit businesses of all sizes. It can be particularly advantageous for small businesses. It provides an affordable and effective means of reaching a wider audience, generating leads, and competing with larger competitors. With a well-optimized Partner capability, even small businesses can establish a strong presence, build credibility, and cost-effectively attract customers.

What conventional services does DigitalLevers offer to grow your sales funnel? Outbound and Inbound methods are used individually and combined to generate qualified leads, such as: • Content marketing • Email marketing • Telemarketing • Social Media Marketing • Search Engine Optimization (SEO) • Traditional Advertising/Paid Per Click/Video Advertising • Public Relations Media Relations • Events • Community Relations • Seminars (Remote and Road Show) • Vertical Market Association Networking • Thought Leadership/Subject Matter Expert Development • Personal Brand Development • Website Chat What are some unconventional lead generation methods we have used in the past? These approaches go beyond the usual playbook and might just surprise you: 1. AI-Powered Chatbots: • Gone are the days when capturing leads was limited to traditional working hours. AI-powered chatbots are virtual assistants that engage with website visitors 24/7. • How they help with lead generation: • Interactive Product Recommendations: For e-commerce businesses, chatbots can send personalized product recommendations based on customer preferences. • Webinar Registrations and Reminders: Assist visitors in navigating webinar registrations and send timely reminders to boost attendance. • Automated Lead Qualification: Use concise surveys to collect responses and categorize leads for targeted sales efforts1. 1. Sponsored Content on Unconventional Platforms: • While Google and Facebook are popular, explore other platforms: • TV Show Popularity: Leverage TV shows’ popularity to drive web traffic. • Property Monitoring: Connect brokers and buyers through innovative content. • Personalized Video Messages: Boost conversion rates with personalized video outreach. • Micro-Surveys: Upsell within transactional emails using short surveys. • LinkedIn Sales Approach: Use voice and GIF messages for a unique touch. • Podcasting: Roll out the red carpet for clients through podcasting. • Publishing Books: Position yourself as an industry expert by writing and publishing books. • Facebook Groups: Tap into overlooked lead generation channels2. 1. Geo-fencing and Location-Based Marketing: • Target prospects based on their physical location using geo-fencing technology. • Send personalized offers or notifications when potential leads enter specific areas (e.g., near your store or event venue). 1. Storytelling Campaigns: • Craft compelling narratives around your brand, products, or customers. • Share stories through blog posts, videos, or social media to engage and attract leads emotionally. 1. Strategic Bartering and Trade: • Collaborate with other businesses for mutual benefit. • Exchange services, products, or promotional opportunities to expand your reach and generate leads. Remember, unconventional methods can yield surprising results. Experiment, adapt, and keep your lead generation strategy fresh!

How much does content marketing cost? This is difficult to answer as it depends entirely on the type of content, what you want to achieve, and how quickly. Remember, content marketing should become your most cost-effective strategy once it matures. In theory, you can do content marketing on almost any budget. Still, it’s important to consider the time and other resources involved in creating a strategy that works and producing the right kind of content that gets results. How can content marketing help address our target audiences throughout the customer purchase journey? Content marketing can help address target audiences throughout the customer purchase journey by creating content that is tailored to each stage of the buyer’s journey. Here are some tips for creating content for each stage of the buyer’s journey: 1. Awareness stage: In this stage, the buyer is experiencing a problem or symptoms of pain, and their goal is to alleviate it. They may be looking for informational resources to more clearly understand, frame, and give a name to their problem. As a content marketer, you’ll want to show up in search engine results, even in these early stages, to establish your authority and gain the trust of buyers who are starting the journey. 2. Consideration stage: In this stage, the buyer will have clearly defined and given a name to their problem, and they are committed to researching and understanding all of the available approaches and/or methods to solving the defined problem or opportunity. In other words, they are considering potential solutions. Your goal will be to consider your indirect competitors and educate them on the pros and cons. 3. Decision stage: In this stage, the buyer has decided on a solution and is now looking for the best provider. Your goal is to convince the buyer that your solution is best for them. By creating content that is tailored to each stage of the buyer’s journey, you can help address your target audiences throughout the customer purchase journey.

How can I engage DigitalLevers to assist us in improving our brand? You can improve your brand by taking a few steps: 1. Clarify the transformation you provide: Clarify what you do, who you serve, and what transformation you provide. This simple task is actually quite mind-boggling for many companies, as their core message tends to be product-focused and not customer-focused. 2. Build relationship capital: Relationships between people are any brand’s most inimitable asset. When you create a collaborative and value-centric circle of like-minded leaders and entrepreneurs, you breed trust and build relationship capital. 3. Tell stories: Storytelling is a powerful way to infuse authentic life into your brand. Because humans love stories, capturing and sharing stories related to your services or products takes your audience on an experiential journey they can relate to. 4. Create a brand style guide: A brand style guide is a document that outlines the visual and messaging elements of your brand. It helps ensure consistency across all marketing materials and helps your team understand how to communicate your brand to the world. 5. Evaluate your company culture: Your company culture is a reflection of your brand. If your employees are happy and engaged, it will show in the way they interact with customers and prospects. 6. Freshen-up your online presence: Make sure your website is up-to-date, and your social media accounts are active and engaging. 7. Actively ask for and respond to reviews: Reviews are a powerful tool for building trust and credibility with your audience. Actively ask for reviews from your customers and respond to both positive and negative reviews. What is the difference between Brand Value and Brand Equity? Brand equity and brand value are two different concepts. Brand equity refers to the significance a brand has according to a customer’s perceptions. It is an informed estimation of how much a brand is worth, though the criteria are typically intangible and difficult to measure. Brand equity is related directly to how well customers trust a specific brand, among other customer-driven perceptions. Brand value is how much the brand is worth in financial terms. It is calculated through the market and answers the question: how much would it cost to purchase the brand? The answer depends on different, controllable factors that change periodically. Brand value, at its core, is a data-driven measurement of a brand’s financial worth. It makes sense, then, that thorough market analysis in research helps someone determine a brand’s value. What does improving our brand cost? When you hire DigitalLevers the basic strategy and tactics of Branding are free. Creating a style guide, logo or other graphic design elements is an additional.

What are some of the Marketing Tools in your organization that DigitalLevers can work with? • What are some of the Marketing Tools in your organization that DigitalLevers can work with? Here are some of the most popular marketing tools: 1. Customer relationship management (CRM): A tool that helps businesses manage their interactions with customers and prospects. Some popular CRM tools include Salesforce, HubSpot, and Zoho CRM. 2. Marketing automation: A tool that automates repetitive marketing tasks such as email campaigns, social media posts, and lead generation. Some popular marketing automation tools include HubSpot, Marketo, and Pardot. 3. Email: A tool enabling businesses to email customers and prospects. Some popular email marketing tools include Mailchimp, Constant Contact, and Campaign Monitor. 4. Social media: A tool that helps businesses manage their social media presence. Some popular social media management tools include Hootsuite, Sprout Social, and Buffer. 5. Lead capture and conversion: A tool that helps businesses capture leads and convert them into customers. Some popular lead capture and conversion tools include OptinMonster, Leadpages, and Unbounce. 6. Advertising: A tool that helps businesses advertise their products or services. Some popular advertising tools include Google Ads, Facebook Ads, and LinkedIn Ads. 7. Search engine optimization (SEO): A tool that helps businesses improve their website’s visibility on search engines. Some popular SEO tools include SEMrush, Ahrefs, and Moz.. Many other marketing tools are also available, including project management, content creation, social media management, website optimization, and more. How does a customer get more than they expected when working with DigitalLevers? You are the customer, so we work as you work. We believe keep to our success is effective direction that involves a mix of strategic thinking, communication, and adaptability. This approach will keep the team motivated and celebrate the milestones along the way.

What are Agile Marketing's Key Characteristics? With Agile Marketing we build you a machine with: • Self-organizing Teams: The Project team is cross-functional and self-organizing. We collaborate freely, breaking down silos and hierarchies. • Data-Driven Decision-Making: If available we rely on data to drive campaigns. Agility means making decisions based on real data rather than opinions. • Frequent Iterations: We deliver marketing projects in short bursts or iterations. Instead of waiting for perfection, agile marketers release value early and often. What Agile tools do we work with? There are many tools for agile documentation; we work with the most common ones listed below: • JIRA • Click Up • Moday.com • Trello • Asana • smartsheet