The correct brand identity will build recognition within your industry.
 

The benefits of branding are:

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• Branding helps to increase awareness and visibility of a product, service, or organization and to attract and retain customers. Branding can also help create positive word-of-mouth and referral marketing, as satisfied customers are likelier to recommend a brand they trust.

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• Branding helps to enhance customer satisfaction and loyalty and to reduce customer churn and acquisition costs. Branding can also help increase lifetime value, as loyal customers are more likely to buy, pay, and stay longer with a brand they trust and like.

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• Branding helps create a competitive advantage and a unique selling proposition for a product, service, or organization and defends against market threats and challenges.

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• Branding can also help increase market share, profitability, and growth,  as customers are likelier to choose a brand they trust and like over other alternatives.

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What makes a good brand?

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Here are two key components that help contribute to a good brand:

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• Logo: Your logo is essential to your brand because it visually represents your company. A logo typically includes a specific colour scheme, shape, or image. Sometimes, a logo can be your company name with a font and colour that reflects your company culture.

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• Slogan: A slogan is a clear message showcasing your company’s values. Your motto should help establish an emotional connection to your company. You can have more than one slogan if you offer various services.