Scaling Your Marketing and Partner Function: As a founder, your time is precious, and handling Marketing and Partner Outreach yourself may no longer be feasible. But do you necessarily need to hire a full-time executive?
Fractional Marketing and Partner Development is a strategic choice that SaaS startups should seriously consider:
Holistic Outreach: They create, implement, and achieve a comprehensive marketing and partner plan based on your Objectives and Key Results.
Lead Generation: Marketing and Partners deliver qualified leads to your sales team.
Brand Awareness: Drive brand awareness and resonance across your industry, vertical, or market.
Cost Efficiency: They work to lower your Customer Acquisition Cost (CAC).
Conference or Exhibit Attendance: They increase attendance at user and partner conferences.
Team Building: Building and managing a team does not require an FTE.
Churn Reduction: They implement strategies to reduce customer churn.
Revenue Growth: They focus on upselling, cross-selling, and account expansion campaigns to grow your Average Revenue Per User (ARPU).
Why Opt for Fractional?
Reduced Risk: With less commitment than a full-time hire, you can test the waters and adjust as needed.
Cost-Effective: Fractional marketers offer senior leadership guidance without the full salary burden.
Early-Stage Advantage: Their expertise is invaluable in the critical early growth stages.