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What Makes an Effective SaaS Newsletter?

Building a SaaS Content Marketing strategy and planning approach.

There are two audiences for Business Trade Shows or Events: the attendees, the exhibitors. With attendance resuming in a new Hybrid mode (changes due to Covid), ROI is the new focus for both audiences. With the past few years of Virtual and Hybrid Events, the attendees managed to educate themselves even if fewer hours were spent in attendance. (Attendees spend an average of 8.3 hours visiting all the booths and display at a traditional trade show.) ROI Proof One of the key as

Do You Have a Bounce Back Marketing Plan?

Whether you are a startup or a well-established software company, working towards maximizing Customer Lifetime Value is key for the success

Customer retention (Stickiness) increases Profitability, boosts loyalty, and MAKES YOU CONSUME IN ONE SITTING It's also more cost-effective to retain customers than to acquire new ones (i.e., a 5% increase in customer retention can increase company revenue by 25-95%.) Do just communicate about upselling, support, or billing ; reinforce your value . All these successful organizations communicate with engaging use case communications. Some Consumer Services examples are Netfl

"buy-in" from internal employees, your partners, and your agency services. When you think of MARKETING EFFORTS, you don't think of SELLING INTERNALLY. In a large or small organization, implementing an integrated marketing plan most likely requires a unique communications message that sells many levels of employees and outside service agencies that are all part of the team. Your first marketing efforts are not customers, but senior managers, employees, and your outside partne

Keeping Sales and Marketing Aligned

DigitalLevers and Infographics

What does Omnichannel mean? Customers have a choice... in-person, remote, and e-commerce when evaluating and purchasing B2B products and services. B2B decision-makers confirm that Omnichannel is not simply a trend nor a pandemic workaround; instead, it is a critically important fixture for B2B sales globally. The pandemic has cemented omnichannel interactions as the predominant path for B2B sales. Even as in-person engagement reemerged as an option, buyers made clear they pre

Why Traditional Open Rates Will Die You might be wondering how one tech giant's move could obliterate a metric that marketers have depended on for two decades. Here's how: Apple users who upgrade to iOS 15 will choose whether they want to activate "Mail Privacy Protection" for any Apple Mail apps they use to read emails. Language in the beta version makes the convincing case that most users will choose to do so, and in that case all emails will be marked "opened"—even if the

Content is King

The number one way to supercharge your website is with new copy. There are many reasons to update your website. Your business evolves, your competition adapts, trends change, design restricts your organic search, and much more, but really, the copy is everything. Your website copy approach comes down to two issues: Creative- Your brand should stand out... your creative copy engages your reader to want to learn more! Maybe your brand voice no longer resonates with the custome

How to implement? The method is a better digital presence: - visuals (360 product views, orientation for mobile, video, and more large images), - details (so your customers can easily spend more time learning), and - function (prioritizing mobile, bots, thought leadership, divergent messaging). The Result - customers and prospects view your product or service uniquely as a TREND. How do all businesses create trends? -Think globally and act locally. - Testimonials from Th

Content pillars are where your organization's strategy and tactics intersect. It helps your organization to maintain your messaging...

The urgency of assuring you have a great website and social presence has never been more vital, and the risks of not moving forward are no

How do you tell if your sales team and marketing effort are working well together?

7 PROVEN WAYS TO GENERATE NEW LEADS FOR YOUR LOCAL BUSINESS

Start by listening and identifying your industry influencers. When you first start listening, you may feel that no one’s talking about your brand and there’s not much to listen for. This can ring especially true for B2B brands. That means it’s time to identify the primary influencers in your space.You can bet that trusted influencers are out there creating great content for just about every topic under the sun. So find the influencers first and see what they’retalking about.

Your homepage is not a good landing page!