Updated: Nov 19, 2020
What are Content Pillars?
Content pillars are what is in your Value Proposition and its many forms; driving consistently to promote, amplify, and create content for your website, social media, and sales / in-person discussions.
Content pillars are where your organization's strategy and tactics intersect. It helps your people and organization to maintain your messaging clarity.
It's sometimes called The Big Idea, Value Proposition, Unique Selling Proposition (USP), and Elevator Pitch, which all have your Content Pillars within them. For all involved, it is key to communicating and creating outreach with consistency now or months in advance.
Content Pillars Help You Stay Focused on Social Media
With your Social Media content, it can encompass multiple themes that often can confuse your messaging. So keep your content messaging consistent using the goals of your content pillars.
Social Media Content Pillar examples:
An independent coffee shop could focus primarily on its featured specialty foods and coffees with a perspective of the dates, products, and events.
Insurance provider's content pillars could be their coverage topics or speed of customer service and claims.
A tech firm could focus on entrepreneurship, customer tips, and business or personal success stories.
A fashion/hair content creator's pillars could be street style, body positivity, beauty, and mindset.
Your Take Away From Using Content Pillars
Plan Your Social Media Monthly Content Calendar
Create A Calander That Has These 3 Content Types: