Email itself is becoming more important than ever in our increasingly connected online world, so newsletters and email blasts from businesses are commonplace and expected. Not to mention, your competitors have probably established their presence in your customer’s inbox. That’s why it’s totally natural for you to get yourself in the game.
Best free email marketing services
If you’re starting to look into an email marketing service to promo...
Two key factors could further boost engagement in videos: duration and subtitles.
The average attention span of a Gen Z user is eight seconds, four seconds less than millennials. Reflecting that, the top one hundred YouTube videos’ average duration is fifty seconds, four times shorter than the average length of all posted brand videos.
Leading brands have caught on. To promote their competing voice products, Google and Amazon both created videos that range from fifte...
Google recently confirmed that “backlinks” are a top three ranking factor and like most things in life, there is a right and a wrong way. Most SEO experts agree that it’s best practice to employ white-hat techniques.
What Does White-Hat SEO Mean?
White-hat SEO means improving your ranking slowly, and organically. But Google has a history of ‘moving the goalposts.’ Eight organic ways to build backlinks to your website, that are at least today, considered white-hat.
People love to give back. They like knowing that their purchases help further their favorite causes, so partnering with a nonprofit or not-for-profit organization serves as a viable marketing strategy. You’re using your business to help customers give back to their communities.
A Good Campaign Includes Specific Goals
To create an effective cause marketing campaign, you need to establish a clear-cut beginning and ending to the campaign. It is impor...
Organizations who need Local Search rankings need to look at it differently than the past. The fact is that it has never been more important for small and regional businesses to make their presence known.
Google loves to self promote Google, so to rank well in searches that take place on the platform, businesses must comply with certain Google best practices.
But Facebook is key to Google Ranking, because 80% of US social networks connect to brands through Facebook... lik...