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Crafting a Winning SaaS Marketing Plan Framework
Build a winning SaaS Marketing Plan
Tom Levers
3 days ago3 min read
SaaS Omnichannel Marketing Techniques for B2B Success
In the fast-paced world of SaaS marketing, standing out means mastering every channel your customers use. You can’t just rely on one touchpoint anymore. The future belongs to those who nail omnichannel marketing —a seamless, integrated approach that connects every interaction across platforms. If you want to boost sales, strengthen partner channels, and create compelling content that scales, you’re in the right place. Let’s dive into how to master SaaS omnichannel marketing t
Tom Levers
4 days ago4 min read
How a New Jersey–Based SaaS Marketing Agency Helps B2B Brands Scale Faster
Scaling a B2B SaaS company isn’t just about having a great product. It’s about consistently attracting the right prospects, guiding them through a complex buying journey, and converting interest into revenue. For many SaaS brands, the real challenge isn’t visibility; it’s building a sales funnel that actually works.
Tom Levers
Jan 95 min read
How a SaaS Marketing Agency Drives Scalable Growth for B2B SaaS Companies
Growing a B2B SaaS company isn’t a sprint; it’s a strategic marathon. You’re juggling long buying cycles, multiple decision‑makers, tight budgets, and the pressure to deliver measurable ROI. That’s where partnering with a SaaS marketing agency can be a game-changer, especially one with deep expertise in technology and software growth. Let’s walk through how a specialized agency like DigitalLevers helps SaaS companies not just generate buzz… but scale reliably and sustainably
Tom Levers
Jan 95 min read
SaaS Fractional CMO Benefits: Leveraging a Fractional CMO for SaaS Growth
Growing a SaaS company is no walk in the park. You need sharp marketing strategies, quick execution, and a deep understanding of your market. But hiring a full-time Chief Marketing Officer (CMO) can be expensive and risky, especially when you’re still scaling. That’s where a fractional CMO comes in. This flexible, cost-effective solution can turbocharge your growth without the overhead of a full-time executive. Let me walk you through why tapping into a fractional CMO for Saa
Tom Levers
Jan 54 min read
SaaS Newsletter Marketing
What Makes an Effective SaaS Newsletter?
Tom Levers
Jan 43 min read
The Benefits of Fractional Marketing and Partner Development for SaaS Marketing
As a founder, your time is precious, and handling SaaS Marketing and Partner Outreach yourself may no longer be feasible.
Tom Levers
Jan 11 min read
SaaS Content: Navigating the Digital Landscape
Types of SaaS Company Marketing
Tom Levers
Oct 2, 20251 min read
We have all heard "SaaS Marketing Content is King".
Building a SaaS Content Marketing strategy and planning approach.
Tom Levers
Apr 16, 20252 min read
The Exhibitors ROI for a Trade Event
There are two audiences for Business Trade Shows or Events: the attendees, the exhibitors. With attendance resuming in a new Hybrid mode (changes due to Covid), ROI is the new focus for both audiences. With the past few years of Virtual and Hybrid Events, the attendees managed to educate themselves even if fewer hours were spent in attendance. (Attendees spend an average of 8.3 hours visiting all the booths and display at a traditional trade show.) ROI Proof One of the key as
Tom Levers
Apr 2, 20234 min read
"Bounce-Back" is Everything in The Tech Business
Do You Have a Bounce Back Marketing Plan?
Tom Levers
Nov 30, 20224 min read
SaaS Companies need to define their (Customer Lifetime Value) CLV.
Whether you are a startup or a well-established software company, working towards maximizing Customer Lifetime Value is key for the success
Tom Levers
Oct 27, 20222 min read
Customer Retention - The Tactic of Sticky
Customer retention (Stickiness) increases Profitability, boosts loyalty, and MAKES YOU CONSUME IN ONE SITTING It's also more cost-effective to retain customers than to acquire new ones (i.e., a 5% increase in customer retention can increase company revenue by 25-95%.) Do just communicate about upselling, support, or billing ; reinforce your value . All these successful organizations communicate with engaging use case communications. Some Consumer Services examples are Netfl
Tom Levers
Oct 3, 20223 min read
FLAWLESS MARKETING EXECUTION STARTS WITH...
"buy-in" from internal employees, your partners, and your agency services. When you think of MARKETING EFFORTS, you don't think of SELLING INTERNALLY. In a large or small organization, implementing an integrated marketing plan most likely requires a unique communications message that sells many levels of employees and outside service agencies that are all part of the team. Your first marketing efforts are not customers, but senior managers, employees, and your outside partne
Tom Levers
May 28, 20222 min read
KEEPING SALES AND MARKETING ALIGNED
Keeping Sales and Marketing Aligned
Tom Levers
May 21, 20222 min read
IS YOUR MARKETING STALLED OUT?
Changing the question is one way to innovate. Take the Customer Relationship Management (CRM) CEO Marc Benioff, who started Salesforce with a query, "Why are we still loading and upgrading software when we have the internet?" He then created cloud-based software services (SaaS) as key to his CRM Value Proposition. Or, consider Nobel laureate Richard Thaler, who questioned, "Would it change economic theory if we stopped pretending people were rational?" Sometimes you have so m
Tom Levers
May 2, 20221 min read
New York is seeing an increase in investment and job openings, specifically in SaaS.
SaaS companies looking for marketing
Tom Levers
Apr 2, 20221 min read
B2B Product Marketing Best Practices is very different from a Program Manager Role?
Product Marketing Best Practices
Tom Levers
Mar 17, 20225 min read
12 Effective Ways To Use Infographics
DigitalLevers and Infographics
Tom Levers
Mar 7, 20224 min read
B2B OMNICHANNEL IS HERE TO STAY
What does Omnichannel mean? Customers have a choice... in-person, remote, and e-commerce when evaluating and purchasing B2B products and services. B2B decision-makers confirm that Omnichannel is not simply a trend nor a pandemic workaround; instead, it is a critically important fixture for B2B sales globally. The pandemic has cemented omnichannel interactions as the predominant path for B2B sales. Even as in-person engagement reemerged as an option, buyers made clear they pre
Tom Levers
Jan 27, 20223 min read
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