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The Benefits of Fractional Marketing and Partner Development for SaaS Companies

As a founder, your time is precious, and handling Marketing and Partner Outreach yourself may no longer be feasible. But do you necessarily

Tom Levers

Mar 12, 20241 min read

Content: Navigating the Digital Landscape

Content is a dynamic and integral component of the digital age. It encompasses a wide array of written, visual, and interactive materials...

Tom Levers

Oct 12, 20231 min read

We have all heard "Content is King".

Content delivery is the new marketing/advertising. It can play an important role in a multi-platform marketing communications strategy....

Tom Levers

Sep 15, 20232 min read

The Exhibitors ROI for a Trade Event

There are two audiences for Business Trade Shows or Events: the attendees, the exhibitors. With attendance resuming in a new Hybrid mode...

B2B Topics

Tom Levers

Apr 2, 20234 min read

"Bounce-Back" is Everything in The Tech Business

Do You Have a Bounce Back Marketing Plan?

B2B Topics

Tom Levers

Nov 30, 20224 min read

SaaS Companies need to define their (Customer Lifetime Value) CLV.

Whether you are a startup or a well-established software company, working towards maximizing Customer Lifetime Value is key for the success

B2B Topics

Tom Levers

Oct 27, 20222 min read

Customer Retention - The Tactic of Sticky

Customer retention (Stickiness) increases Profitability, boosts loyalty, and MAKES YOU CONSUME IN ONE SITTING It's also more...

B2B Topics

Tom Levers

Oct 3, 20223 min read

FLAWLESS MARKETING EXECUTION STARTS WITH...

"buy-in" from internal employees, your partners, and your agency services. When you think of MARKETING EFFORTS, you don't think of...

B2B Topics

Tom Levers

May 28, 20222 min read

KEEPING SALES AND MARKETING ALIGNED

Keeping Sales and Marketing Aligned

B2B Topics

Tom Levers

May 21, 20222 min read

IS YOUR MARKETING STALLED OUT?

Changing the question is one way to innovate. Take the Customer Relationship Management (CRM) CEO Marc Benioff, who started Salesforce...

B2B

Tom Levers

May 2, 20221 min read

New York is seeing an increase in investment and job openings, specifically in SaaS.

SaaS companies looking for marketing

Tom Levers

Apr 2, 20221 min read

B2B Product Marketing Best Practices is very different from a Program Manager Role?

Product Marketing Best Practices

Tom Levers

Mar 17, 20225 min read

12 Effective Ways To Use Infographics

DigitalLevers and Infographics

Direct Response

Tom Levers

Mar 7, 20224 min read

B2B OMNICHANNEL IS HERE TO STAY

What does Omnichannel mean? Customers have a choice... in-person, remote, and e-commerce when evaluating and purchasing B2B products and...

B2B Topics

Tom Levers

Jan 27, 20223 min read

Methods for List Building

When You Don't Have a Good First Party List for Lead Gen, What Do You Do? There are many sources for list building and lead generation...

Tom Levers

Nov 22, 20212 min read

Apple's forthcoming iOS 15 privacy update will soon render open rates irrelevant

Why Traditional Open Rates Will Die You might be wondering how one tech giant's move could obliterate a metric that marketers have...

B2B

Tom Levers

Oct 17, 20213 min read

Want Better Sales? Add Exit Triggers to Your Website!

Exit Technology on your website detects when your visitors are leaving. This is very powerful.

Website Strategy and Tactics

Tom Levers

Jun 29, 20212 min read

We have all heard "Content is King".

Content is King

B2B Topics

Tom Levers

Apr 16, 20212 min read

Get Your Emails Opened

Email marketing has one of the highest engagement rates and returns on investment (ROI) of an outbound marketing strategy to date, so if you

Direct Response

Tom Levers

Jan 20, 20213 min read

CREATE NEW ENERGY WITH NEW WEBSITE COPY

The number one way to supercharge your website is with new copy. There are many reasons to update your website. Your business evolves,...

B2B Topics

Tom Levers

Dec 7, 20202 min read

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Marketing and Partner Best Practices for 2024 and Beyond.

Blog

The Benefits of Fractional Marketing and Partner Development for SaaS Companies

Content: Navigating the Digital Landscape

We have all heard "Content is King".

The Exhibitors ROI for a Trade Event

"Bounce-Back" is Everything in The Tech Business

SaaS Companies need to define their (Customer Lifetime Value) CLV.

Customer Retention - The Tactic of Sticky

FLAWLESS MARKETING EXECUTION STARTS WITH...

KEEPING SALES AND MARKETING ALIGNED

IS YOUR MARKETING STALLED OUT?

New York is seeing an increase in investment and job openings, specifically in SaaS.

B2B Product Marketing Best Practices is very different from a Program Manager Role?

12 Effective Ways To Use Infographics

B2B OMNICHANNEL IS HERE TO STAY

Methods for List Building

Apple's forthcoming iOS 15 privacy update will soon render open rates irrelevant

Want Better Sales? Add Exit Triggers to Your Website!

We have all heard "Content is King".

Get Your Emails Opened

CREATE NEW ENERGY WITH NEW WEBSITE COPY

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Communicate with
Innovative Content For
Top of Funnel, Middle of Funnel, and Bottom of Funnel.

Thrive In The Future By Embracing The
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