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The Benefits of Fractional Marketing and Partner Development for SaaS Companies
As a founder, your time is precious, and handling Marketing and Partner Outreach yourself may no longer be feasible. But do you necessarily

Tom Levers
Mar 12, 20241 min read
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Content: Navigating the Digital Landscape
Content is a dynamic and integral component of the digital age. It encompasses a wide array of written, visual, and interactive materials...

Tom Levers
Oct 12, 20231 min read
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We have all heard "Content is King".
Content delivery is the new marketing/advertising. It can play an important role in a multi-platform marketing communications strategy....

Tom Levers
Sep 15, 20232 min read
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The Exhibitors ROI for a Trade Event
There are two audiences for Business Trade Shows or Events: the attendees, the exhibitors. With attendance resuming in a new Hybrid mode...

Tom Levers
Apr 2, 20234 min read
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"Bounce-Back" is Everything in The Tech Business
Do You Have a Bounce Back Marketing Plan?

Tom Levers
Nov 30, 20224 min read
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SaaS Companies need to define their (Customer Lifetime Value) CLV.
Whether you are a startup or a well-established software company, working towards maximizing Customer Lifetime Value is key for the success

Tom Levers
Oct 27, 20222 min read
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Customer Retention - The Tactic of Sticky
Customer retention (Stickiness) increases Profitability, boosts loyalty, and MAKES YOU CONSUME IN ONE SITTING It's also more...

Tom Levers
Oct 3, 20223 min read
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FLAWLESS MARKETING EXECUTION STARTS WITH...
"buy-in" from internal employees, your partners, and your agency services. When you think of MARKETING EFFORTS, you don't think of...

Tom Levers
May 28, 20222 min read
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KEEPING SALES AND MARKETING ALIGNED
Keeping Sales and Marketing Aligned

Tom Levers
May 21, 20222 min read
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IS YOUR MARKETING STALLED OUT?
Changing the question is one way to innovate. Take the Customer Relationship Management (CRM) CEO Marc Benioff, who started Salesforce...

Tom Levers
May 2, 20221 min read
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New York is seeing an increase in investment and job openings, specifically in SaaS.
SaaS companies looking for marketing

Tom Levers
Apr 2, 20221 min read
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B2B Product Marketing Best Practices is very different from a Program Manager Role?
Product Marketing Best Practices

Tom Levers
Mar 17, 20225 min read
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12 Effective Ways To Use Infographics
DigitalLevers and Infographics

Tom Levers
Mar 7, 20224 min read
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B2B OMNICHANNEL IS HERE TO STAY
What does Omnichannel mean? Customers have a choice... in-person, remote, and e-commerce when evaluating and purchasing B2B products and...

Tom Levers
Jan 27, 20223 min read
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Methods for List Building
When You Don't Have a Good First Party List for Lead Gen, What Do You Do? There are many sources for list building and lead generation...

Tom Levers
Nov 22, 20212 min read
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Apple's forthcoming iOS 15 privacy update will soon render open rates irrelevant
Why Traditional Open Rates Will Die You might be wondering how one tech giant's move could obliterate a metric that marketers have...

Tom Levers
Oct 17, 20213 min read
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Want Better Sales? Add Exit Triggers to Your Website!
Exit Technology on your website detects when your visitors are leaving. This is very powerful.

Tom Levers
Jun 29, 20212 min read
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Get Your Emails Opened
Email marketing has one of the highest engagement rates and returns on investment (ROI) of an outbound marketing strategy to date, so if you

Tom Levers
Jan 20, 20213 min read
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CREATE NEW ENERGY WITH NEW WEBSITE COPY
The number one way to supercharge your website is with new copy. There are many reasons to update your website. Your business evolves,...

Tom Levers
Dec 7, 20202 min read
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