In the United States it is not true that plain text messages to subscribers is good for your deliverability, inbox placement rate and open rates! Those who think it is are guessing.

Technically, it’s impossible to prove whether or not plain-text emails receive better open rates; in fact, plain-text emails don’t process opens at all... unless you add an HTML tracking code.

There are lots of factors that weigh in on your ability to get into the inbox (as opposed to the spam...

Are you aware of the business transformation of search marketing and the changing role it plays within a customer's path to purchase?

Consider that over half of the Fortune 500 have disappeared since 2000 due to their inability to evolve into the new digital ecosystem.

93% of all online experiences start with a search engine, so understanding how to utilize search marketing is a priority for business leaders .

Its time to take advantage of the current landscape of sear...

Why is email marketing important?

Email itself is becoming more important than ever in our increasingly connected online world, so newsletters and email blasts from businesses are commonplace and expected. Not to mention, your competitors have probably established their presence in your customer’s inbox. That’s why it’s totally natural for you to get yourself in the game.

Best free email marketing services

If you’re starting to look into an email marketing service to promo...

Two key factors could further boost engagement in videos: duration and subtitles.

The average attention span of a Gen Z user is eight seconds, four seconds less than millennials. Reflecting that, the top one hundred YouTube videos’ average duration is fifty seconds, four times shorter than the average length of all posted brand videos.

Leading brands have caught on. To promote their competing voice products, Google and Amazon both created videos that range from fifte...

The popularity of content marketing continues to soar.

Customers are demanding a higher level of experience when they connect with your brand. They want a consistent story about your brand, whenever and wherever they interact with you.

Focusing on content marketing makes great business sense. After all, content marketing strategies cost 62% less than traditional marketing and generates about 3 times as many leads.

With so much emphasis now being focused on the adoption of...

Google recently confirmed that “backlinks” are a top three ranking factor and like most things in life, there is a right and a wrong way. Most SEO experts agree that it’s best practice to employ white-hat techniques.

What Does White-Hat SEO Mean?

White-hat SEO means improving your ranking slowly, and organically. But Google has a history of ‘moving the goalposts.’ Eight organic ways to build backlinks to your website, that are at least today, considered white-hat.

1. Repla...

Doing Well by Doing Good!

People love to give back. They like knowing that their purchases help further their favorite causes, so partnering with a nonprofit or not-for-profit organization serves as a viable marketing strategy. You’re using your business to help customers give back to their communities.

A Good Campaign Includes Specific Goals

To create an effective cause marketing campaign, you need to establish a clear-cut beginning and ending to the campaign. It is impor...

Using marketing to make your brand stronger and grow your business is sometimes challenging.

Do you try to direct it, ask others for input, or even hire people and services.The  questions are limitless:

• Would I benefit from supporting a “cause”?

• Will I gain more benefits from focusing the sales process?

• Or is there something I am not doing that will make an obvious difference?

Most often you do not need all the different types of marketing and strategies? 

...

Organizations who need Local Search rankings need to look at it differently than the past. The fact is that it has never been more important for small and regional businesses to make their presence known.

Google loves to self promote Google, so to rank well in searches that take place on the platform, businesses must comply with certain Google best practices.

But Facebook is key to Google Ranking, because 80% of US social networks connect to brands through Facebook... lik...