Tom LeversOct 3, 20223 minB2B TopicsCustomer Retention - The Tactic of StickyCustomer retention (Stickiness) increases Profitability, boosts loyalty, and MAKES YOU CONSUME IN ONE SITTING It's also more...
Tom LeversMay 21, 20222 minB2B TopicsKEEPING SALES AND MARKETING ALIGNEDKeeping Sales and Marketing Aligned
Tom LeversMay 2, 20221 minB2BIS YOUR MARKETING STALLED OUT?Changing the question is one way to innovate. Take the Customer Relationship Management (CRM) CEO Marc Benioff, who started Salesforce...
Tom LeversJan 27, 20223 minB2B TopicsB2B OMNICHANNEL IS HERE TO STAYWhat does Omnichannel mean? Customers have a choice... in-person, remote, and e-commerce when evaluating and purchasing B2B products and...