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Building a SaaS Content Marketing strategy and planning approach.

Customer retention (Stickiness) increases Profitability, boosts loyalty, and MAKES YOU CONSUME IN ONE SITTING It's also more cost-effective to retain customers than to acquire new ones (i.e., a 5% increase in customer retention can increase company revenue by 25-95%.) Do just communicate about upselling, support, or billing ; reinforce your value . All these successful organizations communicate with engaging use case communications. Some Consumer Services examples are Netfl

Keeping Sales and Marketing Aligned

Changing the question is one way to innovate. Take the Customer Relationship Management (CRM) CEO Marc Benioff, who started Salesforce with a query, "Why are we still loading and upgrading software when we have the internet?" He then created cloud-based software services (SaaS) as key to his CRM Value Proposition. Or, consider Nobel laureate Richard Thaler, who questioned, "Would it change economic theory if we stopped pretending people were rational?" Sometimes you have so m

What does Omnichannel mean? Customers have a choice... in-person, remote, and e-commerce when evaluating and purchasing B2B products and services. B2B decision-makers confirm that Omnichannel is not simply a trend nor a pandemic workaround; instead, it is a critically important fixture for B2B sales globally. The pandemic has cemented omnichannel interactions as the predominant path for B2B sales. Even as in-person engagement reemerged as an option, buyers made clear they pre

Content is King

How to implement? The method is a better digital presence: - visuals (360 product views, orientation for mobile, video, and more large images), - details (so your customers can easily spend more time learning), and - function (prioritizing mobile, bots, thought leadership, divergent messaging). The Result - customers and prospects view your product or service uniquely as a TREND. How do all businesses create trends? -Think globally and act locally. - Testimonials from Th

Content pillars are where your organization's strategy and tactics intersect. It helps your organization to maintain your messaging...

The urgency of assuring you have a great website and social presence has never been more vital, and the risks of not moving forward are no

7 PROVEN WAYS TO GENERATE NEW LEADS FOR YOUR LOCAL BUSINESS

Start by listening and identifying your industry influencers. When you first start listening, you may feel that no one’s talking about your brand and there’s not much to listen for. This can ring especially true for B2B brands. That means it’s time to identify the primary influencers in your space.You can bet that trusted influencers are out there creating great content for just about every topic under the sun. So find the influencers first and see what they’retalking about.