Content delivery is the new marketing/advertising. It can play an important role in a multi-platform marketing communications strategy. It also requires people, processes, and technology to master this continuous customer engagement approach.
Building a content marketing strategy and planning an approach to move customers through the customer journey to build a lasting relationship with the customer.
Your content plans
Content needs to yield strategic insights into how to connect with customers; it needs to drive results for your business.
Here is a Content Marketing Process:
Strategize and Plan. Before creating anything, understand your target. Your plan starts by defining your business goals, marketing objectives, and KPIs, informed by SEO trends and an innovative keyword approach.
Measure and Manage. With Key Performance Metrics and analytics reporting, you'll no longer need to guess if your efforts are working.
Create and Deploy. Next is to build an editorial calendar by creating content mapped to your buying cycle and tailored to your customers.
Key deliverables
A complete and documented strategy highlights content marketing goals, business objectives, and recommendations for best engaging with your customers through content. Include:
Target audience personas
Keyword strategy and suggestions for content themes
Documented customer journey
Measurement and optimization plan
Connecting with customers and prospects
Content strategy and planning to generate strategic insights into connecting with customers in a highly effective and personalized manner that drive your business results.
Key messaging points to answer the questions customers have at every stage of the customer journey.
Review analytics data in real-time.
Recommendations for content execution will include content types, delivery channels, paid distribution recommendations, and an editorial calendar.
Conclusion
You’d think that at this point, content marketing is building a big following but things are not as they seem at a first glance.
Marketing needs to work hard to keep your prospect and customers’ interest. I have tried to point some of the best practices with this article and hopefully, I have managed to adapt them to your business or website that needs to market its services through content marketing.
However, I am sure that if you follow the aforementioned steps, you will be successful as well.
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