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Keeping Sales and Marketing Aligned

What does Omnichannel mean? Customers have a choice... in-person, remote, and e-commerce when evaluating and purchasing B2B products and services. B2B decision-makers confirm that Omnichannel is not simply a trend nor a pandemic workaround; instead, it is a critically important fixture for B2B sales globally. The pandemic has cemented omnichannel interactions as the predominant path for B2B sales. Even as in-person engagement reemerged as an option, buyers made clear they pre

The number one way to supercharge your website is with new copy. There are many reasons to update your website. Your business evolves, your competition adapts, trends change, design restricts your organic search, and much more, but really, the copy is everything. Your website copy approach comes down to two issues: Creative- Your brand should stand out... your creative copy engages your reader to want to learn more! Maybe your brand voice no longer resonates with the custome

How to implement? The method is a better digital presence: - visuals (360 product views, orientation for mobile, video, and more large images), - details (so your customers can easily spend more time learning), and - function (prioritizing mobile, bots, thought leadership, divergent messaging). The Result - customers and prospects view your product or service uniquely as a TREND. How do all businesses create trends? -Think globally and act locally. - Testimonials from Th

The urgency of assuring you have a great website and social presence has never been more vital, and the risks of not moving forward are no