Tom LeversApr 2, 20234 minB2B TopicsThe Exhibitors ROI for a Trade EventThere are two audiences for Business Trade Shows or Events: the attendees, the exhibitors. With attendance resuming in a new Hybrid mode...
Tom LeversNov 30, 20224 minB2B Topics"Bounce-Back" is Everything in The Tech BusinessDo You Have a Bounce Back Marketing Plan?
Tom LeversOct 27, 20222 minB2B TopicsSaaS Companies need to define their (Customer Lifetime Value) CLV.Whether you are a startup or a well-established software company, working towards maximizing Customer Lifetime Value is key for the success
Tom LeversOct 3, 20223 minB2B TopicsCustomer Retention - The Tactic of StickyCustomer retention (Stickiness) increases Profitability, boosts loyalty, and MAKES YOU CONSUME IN ONE SITTING It's also more...