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B2B OMNICHANNEL IS HERE TO STAY
What does Omnichannel mean? Customers have a choice... in-person, remote, and e-commerce when evaluating and purchasing B2B products and services. B2B decision-makers confirm that Omnichannel is not simply a trend nor a pandemic workaround; instead, it is a critically important fixture for B2B sales globally. The pandemic has cemented omnichannel interactions as the predominant path for B2B sales. Even as in-person engagement reemerged as an option, buyers made clear they pre
Tom Levers
Jan 27, 20223 min read
Get Your Emails Opened
Email marketing has one of the highest engagement rates and returns on investment (ROI) of an outbound marketing strategy to date, so if you
Tom Levers
Jan 20, 20213 min read
Content Pillars And Your Social Media Calendar
Content pillars are where your organization's strategy and tactics intersect. It helps your organization to maintain your messaging...
Tom Levers
Nov 10, 20202 min read
How to Grow Your Business
Businesses need to look at managing their PPC and focusing on their goals. From Google Ads to Facebook ads, and evaluating how to reach buyers on the paid platforms that are most effective. Over the years, I have managed millions of dollars of PPC budget and learned what makes a significant PPC effort . What are the PPC ad platforms? Google Ads (Search & Display Network) Google Shopping Bing Advertising YouTube Advertising Facebook Ads Instagram Ads Linkedin Ads Twitter Ads
Tom Levers
Oct 7, 20202 min read
Maximize Growth with Sales & Marketing
How do you tell if your sales team and marketing effort are working well together?
Tom Levers
Sep 15, 20204 min read
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