Blog

Changing the question is one way to innovate. Take the Customer Relationship Management (CRM) CEO Marc Benioff, who started Salesforce with a query, "Why are we still loading and upgrading software when we have the internet?" He then created cloud-based software services (SaaS) as key to his CRM Value Proposition. Or, consider Nobel laureate Richard Thaler, who questioned, "Would it change economic theory if we stopped pretending people were rational?" Sometimes you have so m