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There are two audiences for Business Trade Shows or Events: the attendees, the exhibitors. With attendance resuming in a new Hybrid mode (changes due to Covid), ROI is the new focus for both audiences. With the past few years of Virtual and Hybrid Events, the attendees managed to educate themselves even if fewer hours were spent in attendance. (Attendees spend an average of 8.3 hours visiting all the booths and display at a traditional trade show.) ROI Proof One of the key as