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  • Writer's pictureTom Levers

Why you need a "Create a Culture" content marketing plan

The popularity of content marketing continues to soar.

Customers are demanding a higher level of experience when they connect with your brand. They want a consistent story about your brand, whenever and wherever they interact with you.

Focusing on content marketing makes great business sense. After all, content marketing strategies cost 62% less than traditional marketing and generates about 3 times as many leads.

With so much emphasis now being focused on the adoption of content marketing, it can be difficult to stand out from the crowd. In order for your content to have a resounding effect with your audience, it's important to create a culture, don't just react to it. You need to adopt a strategized approach to all your content marketing in order to make a real difference in communicating your philosophy/culture/difference from others.

I have put together everything you need to develop in a "create a culture content strategy". From understanding your audiences to planning putting everything together in one place.

These Steps are:

Step 1: Know your audience - Buyer personas help you better understand your customers and prospects. They make it easier for you to tailor content to the specific needs, behaviors, and concerns of different groups. A strong persona will be based on a mixture of market research and insights gathered from your actual customer base. In this section, think about who it is you're targeting with your content. Different personas will have separate goals and will face specific challenges. This will be a massive help in the future when you're planning new content, as it will help you focus on the outcome of the piece you're producing, and what you are trying to achieve.

Step 2: Content audit - It's important to know what content you have, and what you don't, so you can start working on filling in any gaps in your messaging. Similarly, completing a content audit will help you identify duplicate content, highlight outdated content, and shine a light on popular content that can be reused and repurposed and truly demonstrates your organizations culture. Once you have some insight into this, it will also help you plan your overall Create a Culture content strategy.

Step 3: SWOT analysis - Once you've completed your audit, your SWOT analysis is the next essential step in creating your content strategy. This provides you with a strategic view of the main opportunities and challenges available from the content in your market. This outcome should be a high-level action plan of the most important tasks that will impact the success of your content marketing.

Step 4: SWOT action plan - Now that you've completed your SWOT analysis, it's time to use that information to Create a Culture action plan. Your plan should be based upon the strengths and weaknesses you identified from your current efforts, while taking into account the opportunities in the market you identified, and potential threats to your current strategy.

Step 5: Goal Tracker - Many marketing teams still don't adopt a strategic approach to their content marketing. There is a lack of clarity around their goals and KPIs which means it is impossible to know if their content marketing plan is on track or not. By using Goal Tracker, we'll help you clarify your ideas and focus your efforts on producing quality content that boosts your sales and improves customers' experiences. You'll be able to allocate your time in a way that guarantees the highest returns and chances of achieving your goals.

Step 6: Content calendar - Now that you've established your action plan, and established your goals, it's time to put it into practice.

Step 7: Content planner - For each content piece of your plan, plot out your estimated timeline. This will help you keep on top of the various projects that make up your content strategy.

Content campaigns: There are key stages in the production of content.

Content distribution: Once you have completed a piece of content, you need to carefully plan how you will distribute it to your audience.

If you would like our DigitalLevers .xlsx template for a spreadsheet please text / call 908.442.0039, or email and I will be happy to send it to you.

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