Why is email marketing important?
Email itself is becoming more important than ever in our increasingly connected online world, so newsletters and email blasts from businesses are commonplace and expected. Not to mention, your competitors have probably established their presence in your customer’s inbox. That’s why it’s totally natural for you to get yourself in the game.
Best free email marketing services
If you’re starting to look into an email marketing service to promote your business, you have more than a couple to choose from. Luckily for the beginner, many popular paid platforms have free versions with limited functionality so you can get an idea of how it works, but it may be all you need to start.
Here are some of the best free email marketing services you can find:
1. YOUR WEB PLATFORM - Your web platform such as Squarespace, Wix, Weebly, Jimdo, etc. provides email capabilities. When you’re ready to graduate to bigger sending allotments and features, there are multiple plans that are available.
2. Mailchimp - Easily one of the most notable and popular email marketing platforms comes from Mailchimp.
3. Sendgrid - It is a trusted SMTP, well documented with less chances of emails bouncing back.
4. Benchmark - Is one of the easier to use drag and drop editors.
5.MailerliteI - Is for beginners and the free plan offers 1000 subscribers.
What is email marketing software?
Email marketing software automates email communication between a business and its prospects and customers. These systems manage mailing lists, monitor marketing campaign effectiveness, and increase email marketing efficiency. They can be used to strengthen brand recognition, announce new product launches, and promote services. Email marketing tools help marketing teams: Manage email templates. Create customer-focused newsletters. Send survey emails Run promotional campaigns Streamline customer relationship management efforts.
If you want a deeper dive, feel free to reach out! There is no obligation other than an enjoyable chat.