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Businesses need to look at managing their PPC and focusing on their goals. From Google Ads to Facebook ads, and evaluating how to reach buyers on the paid platforms that are most effective. Over the years, I have managed millions of dollars of PPC budget and learned what makes a significant PPC effort . What are the PPC ad platforms? Google Ads (Search & Display Network) Google Shopping Bing Advertising YouTube Advertising Facebook Ads Instagram Ads Linkedin Ads Twitter Ads