New York is seeing an increase in investment and job openings, specifically in SaaS.

Silicon Valley, Boston, Austin, Salt Lake, maybe even Columbus, Ohio, but related to startups, New York City undoubtedly challenges all those cities. SaaS, or Software as a Service, is essential in theory. Instead of storing data and information on a physical machine or hard drive, it is stored on a third-party server accessible via the internet, i.e., Cloud Computing.

New York City is a phenomenal place for startups. TechCrunch reported VCs had invested an estimated $120 billion in US startups this year, and New York has the second-largest startup ecosystem in the country. Business Journal found over 7,000 startups. New York is seeing an increase in investment and job openings, specifically in SaaS. This means that the industry holds many opportunities for professionals familiar with this tech, including finding marketing and partner sales and marketing professionals like what DigitalLevers marketing consultants provide. SaaS has many pros and cons; however, industry and software companies find it increasingly popular because it is easy to use and cost-effective. Because this type of tech is relatively new, the industry has invested a lot of time, money, and human resources to improve and expand upon the current systems. More and more businesses will adopt SaaS strategies as time goes on, and DigitalLevers Consulting will be there to meet that need.