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There are two audiences for Business Trade Shows or Events: the attendees, the exhibitors. With attendance resuming in a new Hybrid mode (changes due to Covid), ROI is the new focus for both audiences. With the past few years of Virtual and Hybrid Events, the attendees managed to educate themselves even if fewer hours were spent in attendance. (Attendees spend an average of 8.3 hours visiting all the booths and display at a traditional trade show.) ROI Proof One of the key as

Do You Have a Bounce Back Marketing Plan?

"buy-in" from internal employees, your partners, and your agency services. When you think of MARKETING EFFORTS, you don't think of SELLING INTERNALLY. In a large or small organization, implementing an integrated marketing plan most likely requires a unique communications message that sells many levels of employees and outside service agencies that are all part of the team. Your first marketing efforts are not customers, but senior managers, employees, and your outside partne

Changing the question is one way to innovate. Take the Customer Relationship Management (CRM) CEO Marc Benioff, who started Salesforce with a query, "Why are we still loading and upgrading software when we have the internet?" He then created cloud-based software services (SaaS) as key to his CRM Value Proposition. Or, consider Nobel laureate Richard Thaler, who questioned, "Would it change economic theory if we stopped pretending people were rational?" Sometimes you have so m

DigitalLevers and Infographics

What does Omnichannel mean? Customers have a choice... in-person, remote, and e-commerce when evaluating and purchasing B2B products and services. B2B decision-makers confirm that Omnichannel is not simply a trend nor a pandemic workaround; instead, it is a critically important fixture for B2B sales globally. The pandemic has cemented omnichannel interactions as the predominant path for B2B sales. Even as in-person engagement reemerged as an option, buyers made clear they pre